Foundry came to us wanting to refresh their branding and illustrations.

They already had a series of animal illustrations but their overlapping busyness was pulling away from the calm and secure nature Foundry projects to their young clients. It had to feel approachable for their base of 10-24 year olds. We went through three series of illustration styles before landing on the smooth and calming geometric style here. It’s vector clean lines balanced with a soft grain gradient.