Purdys Halloween Collection 2023
Purdys Halloween 2023 Boo Bags Collection
I created a bestselling boo bag collection. The original brief was for one monster themed bag but when I suggested a themed series it resulted in increased sales as purchasers wanted to collect them all. One challenge was that the whole series would need to have the same die-line.
20 pc tin
This was the first tin that I created for Purdys. Originally pitched as monster typography the final result used elements from previous designs along with new ones in a fun new layout.
Initial sketches and ideas
I pitched 12 different monsters for the series of 3 and the Werewolf, Jack o’lantern and Frankenstein won out!
Initially the 12pc tin was going to match the boo bags with monster themed typography. This is a rough design of that.
