2024 Lunar New Year Collection
Lunar New Year for 2024 was extra special this year as the year of the dragon. This collection was created in collaboration with over 20 people who work at Purdys at all levels and celebrate the holiday. It went through many revisions and ultimately we created a collection that delighted both our employees and customers. The lunar new year collection was bestselling and sold out before the end of the holiday.
50 pc Sleeve. Gold Foil, Emboss, Gloss.
20 pc Tin. Emboss, gold foil.
16pc Sleeve, diecut. In collaboration with Sarah Haglund
It was a delight to design for this occasion and work with specialized effects like gold foiling and embossing. The 50pc sleeve was created to look like a shadow box with the shadowed layers and embossing. The 16pc sleeve featured a wrap around dragon and a large cutout showing the gold underneath.