Purdy's Chocolatier Thank You Teachers Collection

Inspired by the crayon doodles of children this collection is sure to delight and show appreciation.

The doodles are applied differently on each, covering the full stash and on the sides of the window box. The die cut window box reveals the contents beneath and opens upward to reveal a full wash of the pattern beneath. On the tin they're embossed on top and remind one of drawings on a chalkboard.

Initial sketches and ideas

I created many varied sketches and refined two main concepts to present. The doodle style won out but I liked both including a grid version which pulled elements from the previous year.

Previous
Previous

Purdys Lunar New Year Packaging Design